Led by Norfolk County Council and with 10 partners across the UK and France, EXPERIENCE is a four year multi-million pound Interreg project, providing the tools and infrastructure to capitilise on the emerging global trend for personalised and local tourism experience. Through this, the project aims:

1.To extend the tourism season by increasing visitor spend and overnight stays, with higher value lower volume tourism, to maixmise job creation and economic impact.

2. To improve the sustainability of tourism and reduce the social and environmental impacts, by better managing the dispersal of visitors and improving local transport.

3. To develop and implement at least 274 new products and services to attract new visitors and deliver sustainable revenue across the project area.

In Kent, the lead partners are Visit Kent and the Kent Downs AONB. We are working alongside the Kent Downs ANOB to deliver a suite of new walking and cycling routes, linking the countryside to the coast within Swale. The routes will be of varying lengths (both linear and circular), linking into existing trails and initiatives where possible. To compliment these routes, we will looking to create new immersive experiences, such as wildlife tours and rural crafts workshops. There will also be opportunities for improvements to the existing Public Rights of Way Network, along with environmental enhancements, such as wildflower and hedge planting.